Google to Offer Combined Content (Paid and Organic) Search Results

Google to Offer Combined Content (Paid and Organic) Search Results

Google Introduces Combined Content Results

This new patent is concerning “Combined content. What will that mean exactly? once Google patents state paid search, they check with those paid results as “content” instead of as advertisements. This patent is concerning, however, Google would possibly mix paid search results with organic ends up inbound instances.

The recent patent from Google (Combining Content with Search Results) tells the USA concerning however Google would possibly determine once organic search results can be concerning specific entities, resembling brands. it’s going to additionally acknowledge once paid results area unit concerning identical brands, whether or not they can be the product of those brands.

In the event that a group of search results contains high ranking organic results from a particular whole, and a paid search result from that very same whole, the method represented within the patent would possibly give the creation of a combined content results of the organic result with the paid result.

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Merging native and Organic ends up in the Past

When I saw this new patent, it brought back recollections of once Google found the simplest way to merge organic search results with native search results. The day once I wrote that, within the following post, I received a decision from an associate United Nations agency asked Pine Tree State if I had any plan why a high ranking organic result for a shopper may need disappearing from Google’s search results.

I asked her what the question term was, and United Nations agency the shopper was. I performed the search and noticed that our shopper was ranking extremely for that question term in a very native result, however, their organic result had disappeared. I pointed her to the weblog post I wrote the day before, concerning Google probably merging native and organic results, with the organic result disappearing, and therefore the native result obtaining boosted in rankings. It appeared like that’s what happened to our shopper, and that I sent her a link to my post, that represented that.

How Google might Diversify Search Results by Merging native and internet Search Results

Google did merge that client’s organic listing with their native listing, however, it appeared that was one thing that they over up not doing too usually. I didn’t see them do this two more times.

I am curious, can Google begin merging along paid search results with organic search results? If they might do this for native and organic results, that rank thing in several ways that, it’s attainable that they may with organic and paid. The patent describes however.

The recently granted patent will tell the USA concerning however paid search works in Search results at Google:

Content slots are often allotted to content sponsors as a part of a reservation system, or an Associate in Nursing auction. for instance, content sponsors will offer bids specifying amounts that the sponsor’s area unit severally willing to buy presentation of their content. In turn, Associate in Nursing auction are often run, and therefore the slots are often allotted to sponsors according, among alternative things, to their bids and/or the relevancy of the sponsored content to content given on a page hosting the slot or asking that’s received for the sponsored content. The content is often provided to a user device resembling a private laptop (PC), a smartphone, a laptop computer, a pill laptop, or another user device.

Combined Content – Combining Paid and Organic Results

Here is that the method behind this new patent involving merging paid results (content) and organic results:

  1. A search question is received.
  2. Search results aware of the question area unit came back, together with one related to a whole.
  3. Content things (paid search results) based mostly a minimum of partly on the question, area unit came back for delivery besides the search results aware of the question.
  4. This approach includes wanting to check if eligible content things area unit related to a same whole because the whole associated with the organic search results.
  5. If there’s a paid result Associate in Nursing an organic result that area unit related to every other, it’s going to mix the organic search result and therefore the eligible content item into a combined content item and supply the combined content item as a look result aware of the request.

When Google decides whether or not the eligible content item is related to the identical whole as Associate in Nursing organic result, it’s a matter of deciding that one content item is sponsored by Associate in Nursing owner of the whole.

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A combined result (of the paid and therefore the organic results covering identical brand) includes combining what the patent is touching on as “a visual universal resource locator (visual),”

That combined item would include:

  • A title
  • Text from the paid result
  • A link to a landing page from the paid result into the combined content item
  • The mix of things may additionally include alternative data related to the whole, such as:
  • A map to retail locations related to whole retail presence.
  • Retail location data related to the whole.

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In addition to the whole owner, the organic result that would be mix can be from a retail merchant related to the whole.

It will involve designating content from the sponsored item that’s enclosed within the combined content item as sponsored content (so it’s going to show that content from the paid result as being an advertisement.)

It may additionally embody “monetizing interactions with material that’s enclosed from the minimum of one eligible content item that’s enclosed within the combined content item supported user interactions with the fabric.” extra things shown may embody a picture or emblem related to the whole, or one or additional product related to the whole, or mix extra links relevant to the result.
The patent behind this approach of mixing paid and organic results was this one, granted in April:

Combining content with a look result

Inventors: Joseph Conrad Wai, Christopher Souvey, Lewis Denizen, Gaurav Garg, Awaneesh Verma, Emily Kay Moxley, Jeremy Silber, Daniel Amaral Diamond State Medeiros Rocha and Alexander Fischer
Assignee: Google LLC
US Patent: nine,947,026
Granted: Gregorian calendar month seventeen, 2018
Filed: might twelve, 2016


Methods, systems, and equipment embody laptop programs encoded on a computer-readable data-storage medium, together with a technique for providing content. a look question is received. Search results aware of the question area unit known, together with distinguishing a primary search lead to a high set of search results that are related to a whole. based mostly a minimum of partly on the question, one or additional eligible content things area unit known for delivery besides the search results aware of the question. A determination is created on once a minimum of one in all the eligible content things is related to a same whole because the whole related to the primary search result. the primary search result and one in all the determined a minimum of one eligible content things area unit combined into a combined content item and providing the combined content item as a look result aware of the request.

The patent will embody details on things resembling Associate in Nursing “entity/brand determination engine,” which might be wont to compare paid results with organic results, to check if they cowl identical whole. this can be one in all the changes that compartmentalization things rather than strings are conveyance USA.

The patent will have several alternative details, and till Google announces that they’re introducing this, I believe we have a tendency to won’t hear additional details from them concerning it. Then again, they didn’t announce formally that they were merging organic and native results once they started doing that. Don’t be shocked if this becomes accessible at Google.

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