10 Social Media Marketing Tips for Small Businesses
Social media has become an indispensable source to reach any target audience. Social media users are common across all demographics. If you watch documentaries on cable like me, you may have caught a recent one about social media use. Mediacom often co-produces excellent documentaries on topics from sports to history. So if you are into documentaries, consider looking into cox bundle deals for a diverse range of on-demand content. Coming back to social media, the practical applications for marketing small businesses are numerous.
Here are 10 social media marketing tips that you can use to get your business some good visibility:
1. Make a Social Media Plan
While it may seem like a fairly simple concept, the nuances of social media marketing are very tricky and can land you in hot water. To avoid that, here are some things you should consider while in the planning phase:
- Set definable goals and objectives that go beyond likes and retweets. Focus on lead generation, conversion rates and referrals which are significantly more important
- Do a social media ‘audit’ and figure out where you stand there. Look into the people connecting with you, the networks most used by your target audience and your competitors position.
- Create or revive social accounts on the networks you identify based on the above points to build up a social media presence.
- Look into social listening techniques to extract key insights from conversations based around your business.
- A social media calendar is essential to give a proper structure to your content plan.
- Social media marketing is a process of continuous improvement. You need to constantly test and evaluate your strategy, making adjustments as and when needed.
2. Choose the Right Platforms
One thing you need to know from the get go is that not all social media platforms are necessarily right for your business. You need to choose the correct platform to market your business keeping in mind the goals and objectives you defined in the plan. The most widely used platforms for businesses in today’s social media landscape are:
3. Define Target Audience
It is vitally important to know the demographics of your target audience. Without this information, you will be shooting in the dark and your strategies will not be effective. Create an audience persona by:
- Collecting data from surveys, social media and direct interviews
- Look for trends in this data
- Identify their needs
- Turn this information into audience profiles
4. Promote and Sell on Social Media
You need to use your selected platforms to promote your business and boost your sales, as per your plan. It’s imperative to strategize content and use each platform according to its specific strengths. Use the best or combination of the best suited platforms after due consideration to your business needs. Use Facebook to reach the majority of your target audience, Instagram and Pinterest to deliver image content and Youtube to curate video content. Each platform has its specific strengths that you should capitalize on.
5. Use Graphics, Images and Videos
You need to ensure you are making efficient and frequent use of visual content. Most people do not follow detailed written content as much as simple visuals. Use aesthetics, functionality and good communication to maximize the benefits you wish to receive from social media.
6. Quality over Quantity
One thing you need to avoid is spreading yourself too thin over too many platforms. Once you have chosen the best platforms, start delivering value to your audience there. Too many social platforms means too much time spent worrying about the number of tweets or posts per week than the actual engagement on those posts.
7. Use Social Media Tools
There are many tools available that allow you to manage multiple social media platforms from one single dashboard. This saves you a lot of time, allowing you to engage more with your customers and schedule and manage posts effectively. Some popular tools are:
- Sprout Social
Invest in the right tool because that will help you effectively and efficiently manage your social media presence.
8. Be Responsive
80% of your active audience expects a reply to their queries within 24 hours. Any more and you’re perceived as not being invested in your customers’ needs. Social media engagement also offers a unique opportunity to display your business’ personality.
9. Schedule Content
Once you get the hang of curating content, make use of social media tools to schedule your posts for the week or month across your platforms. This not only relieves the pressure to post but also allows you more time to engage and perform other duties.
10. Seek Inspiration
Follow trends in your industry and observe what your competitors are doing. If you come across a winning strategy, do not hesitate to implement it. Originality is important, but so is generating sales. Do not feel any hang-ups about adopting someone else’s strategies.
For the sake of an example, have a look at Cox Customer Service Number. They are very responsive when it comes to customer satisfaction and engagement. Your social media presence should be felt by your target audience or the exercise is futile. Remember, to sell something, you need to know the people you are selling to.